Career in Digital Marketing

Career in Digital Marketing

Digital marketing is the marketing of products and services using digital channels to connect with a target mass audience. Digital channels involve search engines, social media, email, and websites.

What does a digital marketer do?

In a general sense, digital marketers are responsible for driving brand awareness, generating traffic for the company’s website, and lead generation through various digital channels. A digital marketer can take up multiple roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers. For each digital channel, a digital marketer focuses on a unique objective to measure the company’s performance across channels.

Scope of digital marketing

Digital marketing has emerged as the fastest mode of promotion and marketing, reaching out to a wider audience. Companies of all segments are focusing their investments in digital marketing activities. India’s digital economy is expected to touch $1 trillion mark by 2022.

 Demand for digital marketing

With an ever-increasing scope of digital marketing, the demand for digital marketing professionals is also increasing rapidly.

Here are some hiring trends that give a clear picture of the demand for digital marketeers:

  • The demand for Digital Marketing professionals will be more than 20 lakh by 2020.
  • 69% of companies are planned to hire more marketers in 2022. The most in-demand expertise was digital advertising (45%), content creation and curation (42%) and content strategy (39%).

Qualification required for digital marketing

As digital marketing is a broad field, the qualifications can vary for different positions. Usually, a bachelors/Master degree in marketing, analytics, or related fields can be a good means to enter the digital marketing industry.

Note: Even if you are not from the marketing background, you can pursue a career in the field of digital marketing with the help of some certifications, online courses, and on-job skill training.

Popular online digital marketing courses

There are numerous options in digital marketing courses, both online and offline.

Some of these courses are free, while others are paid. There are also some courses that are free for learning but you may have to pay for the certification.

Here are some popular online digital marketing courses.

  1. Website: Google Academy for Ads
    Course: Adwords Certification
    Price: Free
    Format: Online
    Learning duration: Self-paced
  2. Website: Google Analytics
    Course: Analytics Certification
    Price: Free
    Format: Online
    Learning duration: Self-paced

Tips to get a job in digital marketing

To help you start your career in digital marketing.

1. Build skills

To begin a career in digital marketing, acquaint yourself with basic skills, especially if you do not come from the marketing background.Get hands-on experience with common tools used in social media, online advertising, email marketing, SEO, etc.

2. Build a blog

For an aspiring digital marketer, it is always a good idea to have an online presence. Having an active blog on a topic that you are passionate about can be a good start to show your motivation. You can build a personal portfolio on blogging platforms such as Wordpress or other ready-to-use publishing websites like Medium or Quora.

3. Get an internship

Internship experiences can increase your chances of getting a job in the field. It will also help you get a hang of the real job.

4. Professional certifications

These days, it is very easy to learn courses online and gain credibility through online certifications. Choose a specialization of your choice and get a relevant professional certification to increase your chances of getting a job.


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